Black consumers have been regularly overlooked by companies that don’t see them as a priority demographic.
Shelley Stewart joins “BNC Live” to the power of Black consumers. According to a new study by consulting firm McKinsey& Company, companies are ignoring green dollars from the Black community. “Big corporations are losing the Black dollar by not really focusing on us when it comes to sales and marketing,” Brittany Jones says.
Stewart points out the strategy of going digital when it comes to marketing for customers who use tablets and phones.
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