The Biden campaign announced a $280 million fall advertising blitz yesterday, outlining plans for $220 million in television and $60 million in digital ads across 15 states in the lead-up to the November election.
The ad reservation, which will begin on Sept. 1, is by far the biggest of the 2020 race by either campaign. They haven’t said how much it will spend in any particular state, but the initial ad buy included 10 states that Trump carried in 2016.
The question is, how much of that money is going to black media?
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