Legendary football coach and broadcaster John Madden has died.
The NFL says the 85-year-old passed away unexpectedly on the morning of Dec. 28. During his 30-year broadcasting career, Madden was widely considered the voice of the National Football League.
In 1988, Madden entered the video game world as he lended his voice and name to the what is now called Madden NFL. His video game is still the most popular football video game ever, having sold more than a 100 million copies worldwide.
Carlos Scott, veteran branding expert at N-Vision Marketing, joins Tashanea Whitlow on “BNC Live” to discuss Madden’s marketing legacy.
All this and more on “BNC Live.”
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