Byron Allen’s Allen Media Group has sued McDonald’s Corp. for $10 billion in damages, alleging racial discrimination as the high-profile businessman continues to pound big companies for not giving Black-owned media a fair shake as they disburse massive advertising budgets.
The lawsuit, filed in Superior Court Of California in Los Angeles, accuses the fast-food giant of racial stereotyping and refusals to contract with AMG’s Entertainment Studios and Weather Group in violation of federal and state law.
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In a statement to Deadline, McDonald’s said that, “Together with our Owner/Operators, we have doubled down on our relationships with diverse-owned partners. This includes increasing our spend with diverse-owned media from 4% to 10% and with Black-owned media from 2% to 5% of total national advertising over the next four years. Once we receive the complaint, we will review and respond accordingly.” [https://bit.ly/3bIDkQJ]
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