The relationship between fast-food and Black America has been a long and complicated one. When it comes to the golden arches, McDonald’s history in Black communities began in 1968.
After the assassination of Martin Luther King Jr., the civil rights establishment pivoted towards Black capitalism as its priority. As a number of white franchises and employees fled their McDonald’s stores after the chaos and uprisings that followed King’s assassination, McDonald’s set out on a nationwide search to enlist a Black franchise owner. As Marcia Chatelain explains in her book “Franchise: The Golden Arches in Black America,” being a Black McDonald’s franchise owner never truly helped revive economically desperate neighborhoods. Chatelain joins Nayyera Haq, guest host of “Prime with Charles Blow,” to discuss this topic.
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